Technology is changing the business arena. If you noticed, the field became highly dynamic, and the synergy of companies transform daily. If you have a condo near Makati, you will see the appearance of the city as well as how each entity conducts their daily operations is different from how they were years ago.
Small businesses are challenged to level up their game so they can achieve their goals in a short time. Medium-sized companies, on the other hand, need to face their competition or collaborate with them to sustain their undertakings.
Whatever the size of your firm, here are six ways to integrate technology into your business.
Use Cloud services.
A lot of business owners still can’t grasp the concept of the Cloud. Employing the services of the cloud includes computing services such as CRM systems for contact and lead-generation, expense management, secure online document signing and customer service management and analytics tools. It also takes care of the usual stuff you will need to connect with your employees and customers alike – e-mail marketing platforms and web conferencing tools.
There are lots of affordable cloud computing services that offers everything you need to scale up your company’s online presence. Most of all, they are affordable and highly accessible across different platforms.
Introduce a paperless system.
Say goodbye to the old-fashioned way of doing business. When you link your system to a network, you can give everyone the access to relevant document and files. Everyone becomes connected which makes collaboration more natural. Employees can work on innovative ideas seamlessly. Last but not the least, you allow them to create solutions without micro-managing each person.
Choosing to upgrade your current Internet connection or subscribing to one helps you manage your deliverables on various devices.
Employ IT services.
Setting up your network isn’t the only thing you need to do. You also need to gear it up and take extra precaution to ensure your safety. Most small and medium business with access to the Internet is vulnerable skilled hackers. Some of these hackers acquire data to leverage their own company or provide hacking services to other industry who want to get ahead of the game without the long-term struggle.
You will be better off when you outsource your IT services. You can ask your Interner Service Provider (ISP) if they provide additional security features or if they cater to these kinds of concern. If not, there are always companies who exist solely to help you set up and maintain the privacy of your business network.
Set up video surveillance.
Besides your network, the actual workplace also needs security. You can still go the traditional route and hire human resources security services. Having cameras all over the place keeps an eye on everyone and everything. You can watch out for unscrupulous behavior. Lastly, you get an extra set of eyes watching the area 24/7.
Use social media to connect.
Human interaction now comes in the form social media. Engagements on Facebook, Twitter, Pinterest, YouTube, Google+ and various blogging platforms are ways to reach an audience of potential customers. It is an economical and hassle-free way to build brand equity. It only requires time and a person to manage the platforms on a daily basis.
If you are a small business planning to scale up, it helps to focus on selected social media sites. The sites will help you determine your consumer base so you can make the most of your connections. Hiring a social media expert or consultant will help you navigate the waters.
Besides branding and consumer base, social media is also favorable if you want to penetrate new markets, establish strategic partnerships (with prominent websites) and improve SEO performance.
Customers prefer to gain access to businesses using mobile apps especially those anchored on selling and offering products. Apps are faster than websites. They can also store information and save data which makes personalization easier. Lastly, you can provide immediate updates and promotional notifications to your users.
A small business can win customer loyalty and increase business profits by investing in the basics – lightning-fast Internet connection, secured and well-maintained Cloud tools and services as well as having the right hardware to help operate the business. Medium-sized companies should focus on customer engagement through social media and mobile app development.